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Avon Taps Nascar Driver as Face of Turn 4XT

New men's fragrance fronted by Carl Edwards.

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By: TOM BRANNA

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Nascar driver Carl Edwards will serve as the face of the Avon’s latest fragrance, Turn 4XT, debuting November 2010. According to Avon, evoking the casual yet confident attitude the champion driver exudes, Turn 4XT is a masculine scent that embodies the rush that comes with risking it all for the win. When approaching Turn 4, the final curve on the track leading to the finish line, Edwards exudes strength, determination and dedication, three qualities that Avon values highly as a company...

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